What is the corporate identity ?
The corporate identity is the set of symbols, colors, fonts and materials that define a company, a brand or a product.
The corporate identity must be consistent and communicative to best represent your business and your products or services.
The corporate identity creation
The corporate identity begins with the creation of the logo, the most important element of visual communication company. The design, the style, the colors must be in harmony with the image you want to give to your company and its philosophy.
The logo can be made with the stylized company name, with a graphic symbol, or both.
The elements of the corporate identity
The style, colors, fonts and forms of the logo will have to be reported on the following items:
- Business cards
- Promotional material: brochures, catalogs, invitations, flyers, posters …
- Invoices, letterhead and envelopes…
- Insignia and vehicles graphic
- Product packaging and labels